The New SPANK Era Goes Public at Sea Otter Classic 2026
Sea Otter Classic 2026 brought together thousands of riders, fans, and industry leaders for one of the biggest weekends in mountain biking.
For us, it marked something bigger.
Cutting the ribbon and officially introducing the all-new SPANK brand identity to the public for the very first time.
Thousands of riders from around the world got to experience SPANK's completely refreshed identity — from an updated logo to tapping into uncharted product categories.
The new brand look kept our booth packed all weekend, with riders getting hands-on with the full updated SPANK lineup. Refined cockpit components including bars, stems, and saddles, alongside fresh finishes and new design details across the range.
"People could feel that something big was happening."
Standout Products
Two Products That Stopped The Show
While the entire lineup drew attention, two products in particular had riders crowding in.
The Ledge Pedal — With three years of development, riders loved the platform, the feel, and the design. It was one of the most handled, photographed, and talked-about products in the booth.
The Lift Dropper System — Entering a whole new product category was a huge moment for SPANK. With standout features and a competitive price point, the Lift Dropper drew constant crowds and nonstop questions from eager riders.
The Gravity Cartel
Bringing The Family Together
Right next door, The Gravity Cartel booth brought the family together — iXS, ThruAxle, Fratelli, Bike Matrix.
For iXS, the new product lineup drew huge attention — whether someone was checking out helmets, comparing pads, or just hanging out, the energy never dipped.
And of course — the Neglin stumps. Year four, still undefeated. Kids, adults, pros, dads in sandals… everyone took a turn. They've become a signature part of our booth experience, and the crowd loved them.
The vibe was universally positive. For The Gravity Cartel, Sea Otter isn't just a bike festival — it's where we connect directly with the riders who inspire everything we build. It's where we listen, learn, and share what's coming next.
And this year, with a new SPANK identity and a lineup that pushes into new categories, it felt like the start of a new era.
To everyone who stopped by, tested products, asked questions, shared stories, or just hung out — thank you. You made this our best Sea Otter yet.
If you missed us this year, don't worry. The new SPANK era is only just beginning, and we've got a lot more coming your way.
Stay tuned · Stay fast · Stay gravity-fed
Leave a comment